News, Events & Promotions
FALKEN “ZIEX ZE914A ECORUN” to Be Equipped as Factory Standard Tires on Skoda’s New Model “Superb”

News Release No. 2016-85,
Issued: September 9, 2016
: Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance FALKEN “ZIEX ZE914A ECORUN” tires to SKODA AUTO A.S.* for use as factory standard tires on their latest model “Superb.” *SKODA AUTO A.S. is a member of the Volkswagen Group located in the Czech Republic.

In order to meet the requirements of Skoda’s latest “Superb” in term of both drivability and environmental performance, our new “ZIEX ZE914A ECORUN” tires provide balanced high performance in terms of riding comfort and wet/dry grip while at the same time reducing rolling resistance to achieve superior fuel efficiency.

 
FALKEN Signs Platinum Sponsorship Agreement with German Bundesliga Team FC Ingolstadt 04

News Release No. 2016-69,
Issued: July 27, 2016
: Sumitomo Rubber Industries, Ltd. is pleased to announce that we have concluded a Platinum Sponsorship Agreement with FC Ingolstadt 04, a team competing in the 1. Bundesliga German pro soccer league through our FALKEN brand.

Sumitomo Rubber Industries, Ltd. has been proud to sponsor FC Ingolstadt 04 through our FALKEN brand since 2015, when the team won promotion to 1. Bundesliga for the first time in its history. Having signed our first Premier Sponsorship Agreement with FC Ingolstadt 04 last year, we are pleased to upgrade our sponsorship this season with the recent signing of this Platinum Sponsorship Agreement. Effective for one year (through July of 2017), this new agreement entitles our company to broadcast commercials on the big screen at the team's home stadium (Audi Sportpark) and to display the FALKEN logo on fixed signage and LED advertising boards around the soccer pitch, on the backdrops used during player and coach interviews, on the team's official website and elsewhere. The agreement also includes sponsorship of a soccer school for children* and more.

With this new sponsorship agreement, we aim to further increase FALKEN's brand exposure in order to promote and enhance FALKEN's image as a youthful and energetic brand on a global scale.

* The "Audi Schanzer Football Academy" is a soccer camp for children aged 4 to 14. It has locations not only in Germany, but also in Austria, Hungary and even in China.

[FC Ingolstadt 04]
Based in Ingolstadt, Germany (Home Stadium: Audi Sportpark), FC Ingolstadt 04 is a relatively new team that was founded with the merger of MTV Ingolstadt and ESV Ingolstadt in 2004. As the 2. Bundesliga champions for the 2014-15 season, FC Ingolstadt 04 was promoted to 1. Bundesliga for the 2015-16 season. In their very first season competing in 1. Bundesliga, they placed 11th out of 18 teams.

 
FALKEN-Tires to Be Equipped as Factory Standard Tires on SEAT's New Model "Ateca"

July 4, 2016 : Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance FALKEN "AZENIS FK453CC" and "ZIEX ZE914A ECORUN" tires to SEAT for use as factory standard tires on their latest model "Ateca."

Chosen as factory standard tires for the new model "Ateca," our high-performance FALKEN "AZENIS FK453CC" and "ZIEX ZE914A ECORUN" tires provide the outstanding handling stability, the refined riding comfort and the quiet drive performance required for SEAT's "Ateca".

One of the Sumitomo Rubber Group's global brands, FALKEN has gained widespread recognition and a loyal following throughout the world thanks to our active participation in motorsports and our high-performance tires, which are increasingly being equipped as factory standard tires on a wide range of vehicles.

 

FALKEN “ZIEX CT50” Chosen as Factory Standard Tires on the New Model “Chrysler Pacifica”

June 23, 2016 : Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance FALKEN “ZIEX CT50” tires to FCA US LLC for use as factory standard tires on their latest model “2017 Chrysler Pacifica,” which is on sale now in North America.

Chosen as factory standard tires for the Chrysler Pacifica, our high-performance FALKEN “ZIEX CT50” tires provide the outstanding handling stability, refined riding comfort and quiet drive performance while at the same time achieving superior fuel economy performance. As a global brand of the Sumitomo Rubber Group, FALKEN is a tire brand that is well-known throughout the world for its high-performance tires, which are regularly outfitted as factory standard tires on high-performance vehicles, as well as for active participation in motorsports and other activities.


[Red Bull Air Race World Championship]

 

Team FALKEN's Yoshihide Muroya Claims His First Victory in the Third Race of the "Red Bull Air Race World Championship 2016"

June 6, 2016 : Sumitomo Rubber Industries, Ltd. is pleased to announce that Team FALKEN's Yoshihide Muroya has claimed his first ever victory at the third race of this year's Red Bull Air Race World Championship 2016, which was held this past June 4-5 weekend at Makuhari Seaside Park (Mihama Ward, Chiba, Japan). Since 2015, we have been proud to sponsor, through our FALKEN brand, Mr. Muroya, who holds the distinction of being the only race pilot from Asia competing in the Red Bull Air Race World Championship.

Held in Japan for the second time, this year's race drew enormous crowds of spectators-90,000 in total over the course of two days. After finishing with flying colors in the first and second rounds, Mr. Muroya continued to demonstrate outstanding aerial speed and precision in the decisive FINAL 4 round to claim his first ever victory in his native land, making him not only the first Japanese pilot to win a race in the Red Bull Air Race World Championship, but in fact the first pilot from all of Asia to do so. With five more races remaining in this year's tournament, we sincerely hope that you will join us in looking forward to watching Mr. Muroya's top-notch performance in the coming races. Yoshihide Muroya is an outstanding pilot whose hard-won skills have taken him to competitions around the world while earning him wide recognition on the global stage. Meanwhile, FALKEN is a brand that is well known in Europe, North America and throughout the world for high-performance tires developed using the latest cutting-edge technologies. Recognizing the strong compatibility between this remarkable pilot and FALKEN's own brand image, Sumitomo Rubber Industries was pleased to sign a sponsorship agreement with Mr. Muroya last year.


[Red Bull Air Race World Championship]

In this race series, world-class air race pilots fly specialized high-speed, high-maneuverability race planes at speeds of up to 370km/h through a low-altitude aerial race course demarcated by 25m-tall air-filled pylons (called air gates). Officially recognized by Federation Aeronautique Internationale (FAI - the World Air Sports Federation), the Red Bull Air Race World Championship is a tournament that tests pilots in terms of both speed and precision flying.

[Race Schedule]

July 16 (Sat.) / 17 (Sun.)

Budapest, Hungary

August 13 (Sat.) / 14 (Sun.)

Ascot, England

September 3 (Sat.) / 4 (Sun.)

Lausitzring, Germany

October 1 (Sat.) / 2 (Sun.)

Indianapolis, USA

October 15 (Sat.) / 16 (Sun.)

Las Vegas, USA


[24h-Race Nurburgring]
 
Outfitted with FALKEN Tires, Team "Subaru Tecnica International" Wins First in Class in the 44th ADAC ZURICH 24h-Race Nurburgring

May 31, 2016 : Sumitomo Rubber Industries is pleased to announce that Team SUBARU Tecnica International's SUBARU WRX STI racecar outfitted with high-performance FALKEN tires placed first in the SP3T Class at the 44th ADAC ZURICH 24h-Race Nurburgring (commonly known as the 24h-Race Nurburgring), one of the world's largest touring car races, which was held from Thursday, May 26 to Sunday, May 29 in Nurburg, Germany.


Team SUBARU Tecnica International's SUBARU WRX STI started out in 2nd place in the finals of this race. The race had to be interrupted temporarily because of thunderstorms and hail. With such challenging road conditions, they achieved their second consecutive victory in the SP3T Class and at the same time, placed 20th overall in the race. This victory is further proof of the superior wet/dry performance and high durability of FALKEN tires.

Team Name

SUBARU Tecnica International

Team Manager

HideharuTatsumi

Drivers

Hideki Yamauchi / Marcel Lasee Carlo van Dam / Tim Schrick

Competition Vehicle

SUBARU WRX STI

class

SP3T


[24h-Race Nurburgring]
 Taking place at the Nurburgring, which is also famous as an R&D test track for automobile and tire makers, this 24-hour endurance race is considered by many to be the world's toughest race. At 25km per lap, the race makes use of the Nurburgring's full course, combining the North Course (Old Course), which features an elevation difference of 300m between its highest and lowest points and about 170 corners (including blind corners), and the more modern Grand Prix Course, which is also used for F1 racing.
FALKEN Motorsports Team Finishes in 9 th  Overall in the 44 th  ADAC ZURICH 24h-Race Nurburgring
May 30, 2016

FSumitomo Rubber Industries, Ltd. is pleased to announce that the FALKEN Motorsports Team (Vehicle:Porsche 911 GT3 R (991)), outfitted with tires provided by our European sales subsidiary Falken Tyre Europe GmbH, finished in 9 th  overall, 1 st  among Porsche vehicles at the 44 th  ADAC ZURICH 24h-Race Nurburgring (commonly known as the 24h-Race Nurburgring), one of the world's largest touring car races, which was held from Thursday, May 26 to Sunday, May 29 in Nurburg, Germany.


The FALKEN Motorsports Team's Porsche 911 GT3 R (991)

With the addition of these new sizes, Falken Tyre now providesa wider range of options for some of the most popular and premium SUV vehicles in the Indian market. SUV categorybeing one of the fastest growing segment in the Indian automobile industry and Falken Tyre is committed to offer an expanded range to the end users based on their usage and application.

The FALKEN Motorsports Team's Porsche 911 GT3 R (991) started out in 35 th  place out of 155 competitors in the finals of this race. The race had to be interrupted temporarily because of thunderstorms and hail. With such challenging road conditions, FALKEN tires showed their outstanding performance such as superior wet/dry performance and high durability. As a result, the team steadily passed other drivers one after another and finished in 9 th  place, 1 st  among Porsche vehicles in the field of the top 10 starters.

Team Name

FALKEN Motorsports

Team Manager

Sven Schnabl

Team Manager

Sven Schnabl

Drivers

Wolf Henzler / Peter Dumbreck / Martin Ragginger / Alexandre Imperatori

Maintenance

Schnabl Engineering

Competition Vehicle

Porsche 911 GT3 R (991)

Class

SP9

Tire Size

Front : 300/660R18 Rear : 310/710R18


[24h-Race Nurburgring]  Taking place at the Nurburgring, which is also famous as an R&D test track for automobile and tire makers, this 24-hour endurance race is considered by many to be the world's toughest race. At 25km per lap, the race makes use of the Nurburgring's full course, combining the North Course (Old Course), which features an elevation difference of 300m between its highest and lowest points and about 170 corners (including blind corners), and the more modern Grand Prix Course, which is also used for F1 racing.
FALKEN to Have a Booth at "Red Bull Air Race Chiba 2016"
May 20, 2016: Sumitomo Rubber Industries, Ltd. is pleased to announce that we will have a FALKEN Booth at the upcoming "Red Bull Air Race Chiba 2016," which will be held over the June 4-5th weekend at Makuhari Seaside Park (Mihama Ward, Chiba, Japan).

Being held this year for the second time in Japan, "Red Bull Air Race Chiba 2016" is the third race in the world's fastest motorsport tournament-the "Red Bull Air Race World Championship." As an official partner of the race, FALKEN will have a booth featuring not only displays of our latest high-performance tires, but also a life-size model of the race plane flown by Yoshihide Muroya, the only pilot from Asia to compete in the tournament's Master Class, as well as a support message board and other featured content to cheer Team FALKEN on to victory. In addition, the booth will also include a reverse bungee jump corner where visitors can experience the thrill of soaring up into the sky and more. The FALKEN Booth will serve to highlight and further promote FALKEN's image as an exciting, youthful and energetic brand.

FALKEN Booth (Image)

[Red Bull Air Race Chiba 2016]
Event Name
: Red Bull Air Race Chiba 2016
Organizer
: Red Bull Air Race Japan Executive Committee
Dates : Qualifying Round : Saturday, June 4th
Finals : Sunday, June 5th
Venue : Makuhari Seaside Park (Mihama Ward, Chiba)
Official Website : http://www.redbullairrace.com/
LAUNCH OF FALKEN NEW PRODUCT WILDPEAK A/T SERIES

Falken Tyre India has further strengthened their product portfolio with the addition of 3 new sizes in the WILDPEAK A/T series.

With the addition of these new sizes, Falken Tyre now providesa wider range of options for some of the most popular and premium SUV vehicles in the Indian market. SUV categorybeing one of the fastest growing segment in the Indian automobile industry and Falken Tyre is committed to offer an expanded range to the end users based on their usage and application.

WILDPEAK A/T Series is especially designed for all terrain usages. Its aggressive tread design stands out from the crowd,featuring a symmetric tread design with wide grooves and rigid blocks, allowing for high precision on road-response and directional stability.

SIZE

LI/SS

OVERALL DIAMETER (MM)

SECTION WIDTH (MM)

235/70 R16*

106T

734

245

255/65 R16

109T

737

261

235/65 R17*

104T

738

238

265/65 R17*

112S

776

270

285/60 R18

120H XL

802

289

*New addition from May 2016

These sizes can be a standard replacement for popular SUVs like Mahindra Scorpio, XUV 500; Toyota Fortuner, Land Cruiser; Mitsubishi Pajero Sports and many more.

FALKEN to Sponsor and Compete in the Nurburgring 24-Hour Race
May 16, 2016- As a member of the Sumitomo Rubber Group, Falken Tyre Europe GmbH is pleased to announce that Team FALKEN Motorsports will be competing in the 44th ADAC Zurich 24-Hour Race. One of the largest touring car races in the world, this year's Nurburgring 24-Hour Race will be held from Thursday, May 26 through Sunday, May 29 in Nurburg, Germany, where Team FALKEN Motorsports hopes to take home the Grand Prize. In addition, like last year, as an official sponsor of the race, FALKEN will also have a display booth and hold various exciting events at the venue.




Having first competed in the Nurburgring 24-Hour Race in 1999, Team FALKEN Motorsports will be competing in the race for the 17th time this year. The same team of drivers who won Third Place at last year's race will be gunning for the Grand Prize at the wheel of a new high-performance vehicle-a Porsche 911 GT3 R (991). At the same time, we will also be promoting our global FALKEN brand at our FALKEN Booth, which will feature displays of our latest tires in addition to a virtual reality racing simulation corner and chances to receive autographs from the race drivers, as well as other events throughout the race venue, including a show of daring feats of drifting.

Meanwhile, Falken Tyre Europe GmbH will be providing up-to-the-minute updates during the race on our official website (http://falken-europe.com/) and on Twitter and Facebook. We hope that you will join us in rooting for Team FALKEN Motorsports.

Team Name FALKEN Motorsports
Team Manager Sven Schnabl
Drivers Wolf Henzler / Peter Dumbreck Martin Ragginger / Alexandre Imperatori
Maintenance Schnabl Engineering
Competition Vehicle Porsche 911 GT3 R (991)
Class SP9
Tire Size Front : 300/660R18     Rear : 310/710R18
[Nurburgring 24-Hour Race]

Taking place at the Nurburgring, which is also famous as an R&D test track for automobile and tire makers, this 24-hour endurance race is considered by many to be the world's toughest race. At 25km per lap, the race makes use of the Nurburgring's full course, combining the North Course (Old Course), which features an elevation difference of 300m between its highest and lowest points and about 170 corners (including blind corners), and the more modern Grand Prix Course, which is also used for F1 racing. .

http://www.24hlive.falkentyre.com


Racecar Outfitted with FALKEN Tires to Compete in the Nurburgring 24-Hour Race
May 16, 2016- Sumitomo Rubber Industries is pleased to announce that Team SUBARU Tecnica International will be competing in the 44th ADAC Zurich 24-Hour Race in a SUBARU WRX STI racecar outfitted with high-performance FALKEN tires. One of the largest touring car races in the world, this year's Nurburgring 24-Hour Race will be held from Thursday, May 26 through Sunday, May 29 in Nurburg, Germany.



Team SUBARU Tecnica International won first-in-class in the SP3T class at last year's Nurburgring 24-Hour Race. This year, with a vehicle featuring an even higher level of driving performance and newly outfitted with advanced FALKEN tires that provide superior durability and grip performance, Team SUBARU Tecnica International is gunning for their second consecutive victory in the SP3T class.

Team Name SUBARU Tecnica International
Team Manager Hideharu Tatsumi
Drivers Hideki Yamauchi / Marcel Lasee Carlo van Dam / Tim Schrick
Competition Vehicle SUBARU WRX STI
Class SP3T
[Nurburgring 24-Hour Race]

Taking place at the Nurburgring, which is also famous as an R&D test track for automobile and tire makers, this 24-hour endurance race is considered by many to be the world's toughest race. At 25km per lap, the race makes use of the Nurburgring's full course, combining the North Course (Old Course), which features an elevation difference of 300m between its highest and lowest points and about 170 corners (including blind corners), and the more modern Grand Prix Course, which is also used for F1 racing.

http://www.24hlive.falkentyre.com


FALKEN Selected as an Official Partner of Relegation Matches and the 2016 Supercup in German Football
May 13, 2016- Sumitomo Rubber Industries (CEO: Ikuji Ikeda) is pleased to announce that, through our global FALKEN brand, we will be sponsoring the promotion/relegation playoffs. *1 of the German Bundesliga professional football league as well as the 2016 DFL-Supercup championship match.

Under our recent sponsorship agreement, FALKEN will be the official tire partner for all four of the German Bundesliga professional football league promotion/relegation playoff matches for the 2015-2016 season, which are scheduled to be held from this coming Thursday, May 19 to Tuesday, May 24, as well as the DFL-Supercup championship match in mid-August, which will pit the league champion of the Bundesliga against the winner of promote and enhance the image of the FALKEN brand through our cooperation with German Football League, including advvertising signage on the field and commercials during the aforementioned matches, in addition to our continuing premium sponsorship of the 1. Bundesliga Football Club "FC Ingolstadt 04. *3

As one of the global brands of the Sumitomo Rubber Group, FALKEN has won widespread acclaim and a loyal following through our efforts to equip our advanced tires as factory standard on high-performance vehicles as well as our active participation in motorsports and other high-octane activities. Sincec last year, FALKEN has had a premium sponsorship agreement with FC Ingolstadt 04, a football club competing in the German 1. Bundesliga progessional football league.

*1 These matches will determine which teams are promoted from 2. Bundesliga to 1. Bundesliga and relegated from 1. Bundesliga to 2. Bundesliga, as well as which teams are promoted from 3. lige to 2. Bundesliga and relegated from 2. Bundesliga to 3. Liga.

*2 Sponsored by the German Football Association, the German Cup (DFB-Pokal) is an annual tournment in which a total of 64 teams compete, form professional Bundesliga clubs to amateur football clubs. The winner of the German Cup not only earns the right to compete in the DFL- Supercup, but also qualifies to play in the UEFA Europa League during the following season.

*3 Formed with the merger of MTV Ingolstandt and ESV Ingolstadt in 2004, FC Ingolstadt 04 is a football club based in the German city of Ingolstadt (Home Stadium: Audi Sportpark). As the 2. Bundesliga champions during the 2014-2015 season, they were promoted to 1. Bundesliga for the 2015-2016 season. FC Ingolstadt 04 is an up and coming team has recently been gaining a lot of attention thanks to their great potential.


FALKEN to Have a Display Booth at REIFEN 2016
May 13, 2016- As a member of the Sumitomo Rubber Group, Falken Tyre Europe GmbH (Head Office: Offenbach, Germany; CEO: Masatsugu Nishino) is pleased to announce that we will have a display booth highlighting our FALKEN brand at the upcoming REIFEN 2016, which will be held in Essen, Germany from Tuesday, May 24th through Friday, May 27th.



Held every other year, REIFEN is one of the world's largest global tire trade shows, drawing visitors form over 130 countries. Based on the theme of "On the Pluse of Tire Technology," this year's FALKEN Booth will feature displays of our latest lineup of new, high-performance tires for passenger cars, SUVs, commercial vehicles and so on, as well as our advanced concept tires-including our environmentally friendly tire which achieves a significant reduction in rolling resistance, as well as a new tire featuring our proprietary "Silent Core" (specialized noise-absorbing sponge) technology. In addition, we will further promote FALKEN's image as a global, high-performance brand by introducing some of our cutting-edge technologies for the development and manufacturing of new high-performance tires: "ADVANCED 4D NANO DESIGN," which combines advanced analysis and simulation technologies to precisely recreate rubber at the molecular level in order to unlock the potential for enormous improvements in overall tire performance; and "NEO-T01," our next-generation tire-production system developed in the pursuit of "ultra-high precison" tire manufacturing.

REIFEN 2016 Details
Period: Tuesday, May 24-Friday, May 27, 2016
Venue: Messe Essen (Located In Essen, North Rhine-Westphalia, Germany)
LAUNCH OF FALKEN NEW PRODUCT SINCERA SN845
Falken Tyre launches another wonderful tyre on 3rd March, Monday morning. Tyre is named as SINCERA SN845. With this launch, Falken has provided wide range of products in Indian market, which will help end users in opting for more choices.

SN845 is especially designed for Hatchback and mid-ranged Sedan. This series focuses on economy, comfort and durability. The adopted new compound and new pattern design provides long mileage and enhanced handling performance.
SUMITOMO RUBBER INDUSTRIES, LTD. ANNOUNCES THE APPOINTMENT OF RICHARD SMALLWOOD TO EXECUTIVE OFFICER

Six Silver awards presented by International Academy of the Visual Arts
RANCHO CUCAMONGA, CA (February 12, 2016) - Sumitomo Rubber Industries, Ltd. has announced the appointment of Richard Smallwood to Executive Officer of Sumitomo Rubber Industries, Ltd. The resolution of this appointment will be introduced at the Meeting of the Board of Directors scheduled to be held on March 30, 2016. Smallwood has served as President & CEO of Sumitomo Rubber North America, Inc. since April 2011, and will continue to serve in that role.
Opening Ceremony Held at Sumitomo Rubber's New Factory in Turkey

Speech by Turkey's President Erdogan Speech by SRI's President Ikeda

October 23, 2015— Sumitomo Rubber Industries, Ltd. (SRI) is pleased to announce that an opening ceremony was held for our group's first tire factory in the Republic of Turkey, incorporated as Sumitomo Rubber AKO Lastik Sanayi ve Ticaret A.S. (SAT for short), this past Wednesday, October 14 on the new factory's grounds located in Cankiri Province. For this special occasion, SRI's President Ikeda and SAT's President Fujimoto were joined at the opening ceremony by an audience of around 1,200 local guests, including such distinguished guests as President Erdogan and other representatives of the national government, Ambassador Yutaka Yokoi of the Japanese Embassy to Turkey, Director-General Arda Ermut of the Investment Support and Promotion Agency of Turkey, Governor Vahdettin Ozcan of Cankiri Province, Chairman Mustafa Ozcan of SRI's joint-venture partner in Turkey, Abdulkadir Ozcan Lastik Sanayi ve Ticaret A.S., and many others.

In his speech at the opening ceremony, President Erdogan pledged that Turkey would "spare no effort in supporting our Japanese friends" and expressed his hope that the two countries "would grow and develop side by side." Meanwhile, SRI's President Ikeda spoke of his desire to "contribute to the economic development of the nation of Turkey while preserving and cultivating the shared historical bonds that tie Turkey and Japan together." Further, Director-General Arda Ermut of the Investment Support and Promotion Agency of Turkey, an important figure who had played a vital role in launching and coordinating this project, said, "This project is a great source of pride to us and to all of Turkey."

Tape Cutting Ceremony

At present, against a backdrop of steady economic growth in Turkey, there is growing demand for automobile tires in the Turkish market, while Turkey also enjoys the geographical benefits of being in close proximity to markets in Europe, the Middle East, North Africa and Russia. With the full-fledged operation of our new Turkey Factory, the Sumitomo Rubber Group will enhance our supply network for Turkey and nearby markets as we endeavor to further grow and develop our global tire business.

Turkey Factory Outline
Company Name : Sumitomo Rubber AKO Lastik Sanayi ve Ticaret A.S.
Representative : Norifumi Fujimoto
Location : Cankiri Province, Turkey
Establishment : February 2013
Primary Business : Manufacture and sale of radial tires for passenger cars.
Total Investment : Approx. 500M USD*
Capitalization : Approx. 230M USD*
Capital Structure : Sumitomo Rubber Industries, Ltd.: 80%
Abdulkadir Ozcan Lastik Sanayi ve Ticaret A.S. (AKO): 20% Start of Production : June 2015
Production Capcity : 4,000 Tires/Day (End of 2015), 30,000 Tires/Day (End of 2019)
Area of Premises : 1,000,000square meter
Source: http://www.srigroup.co.jp/english/news/2015/2015_126.html

FALKEN BECOMES OFFICIAL TIRE OF MAJOR LEAGUE BASEBALL

Leading Ultra High Performance Tire Brand Reaches First Partnership with Pro Sports League

RANCHO CUCAMONGA, CA – September 28, 2015 -- Falken Tires and Major League Baseball (MLB) announced today a multi-year integrated marketing agreement, designating Falken Tires as the Official Tire of Major League Baseball. The new partnership represents a strategic expansion of Falken’s sports sponsorship program, marking the company’s first deal with a professional sports league after enjoying significant success in motorsports marketing for 30 years.

Beginning in the 2016 MLB season, Falken and MLB will join forces for multiple promotional opportunities including virtual signage behind home plate and branded in-game enhancements for nationally broadcasted games, including the All-Star Game, Postseason, and the World Series. Falken Tires will also participate in fan giveaways, in-game promotions and have access to MLB marks and logos for broadcast, print and digital use during these events. In addition, Falken Tires will have global marketing rights for the 2015 MLB Postseason.

“We look forward to collaborating with Major League Baseball as we expand our brand awareness and sports marketing portfolio,” said Richard Smallwood, President & CEO of Falken Tires. “Pairing with one of the most popular sports in the world is a great opportunity for Falken Tires to grow and expand into new markets.”

"We look forward to working with Falken Tires to reach Major League Baseball's fan base as the company expands its marketing and promotional activity beyond motor sports for the first time," said Noah Garden, MLB Executive Vice President, Business. "We are pleased to welcome Falken to the MLB family and proud to have been chosen to help the brand grow its business."

The agreement is part of a larger expansion of Falken Tire’s marketing efforts across the U.S. as Falken Tires looks to heighten brand awareness and aggressively increase their market share.

“Falken Tires has long enjoyed a devoted international fan base in motorsports” said Smallwood. “This brand alliance with Major League Baseball will help introduce Falken Tires to millions of new customers. We’re excited about our new partnership and look forward to aligning our fan bases as we introduce innovative products and our brand to additional audiences.”
FALKEN "ZIEX ZE914 ECORUN" to Be Equipped as Factory Original Tires on the New Model "Chrysler 200"
September 3, 2015

FSumitomo Rubber Industries, Ltd. is pleased to announce that we have begun delivering our FALKEN brand "ZIEX ZE914 ECORUN" high-performance tires to FIAT CHRYSLER AUTOMOBILES for use on their new model "Chrysler 200."
Striking an outstanding balance between superior fuel efficiency, stable steering performance and high wear resistance in order to bring out the full driving performance potential of the new "Chrysler 200," our "ZIEX ZE914 ECORUN" will be outfitted on vehicles made in America for export.

1-Day Visit of Mr. Ikuji Ikeda, President & CEO of Sumitomo Rubber Industries‬, Ltd. to India

Falken Tyre India Pvt Ltd would like to express their gratitude to Mr. Ikuji Ikeda, President & CEO of Sumitomo Rubber Industries, Ltd. for his 1-day visit to Falken Tyre’s office in India, beside his busy schedule on 15th June, 2015. It was warm and encouraging for all staff and management members to see Mr. Ikeda making such great efforts for India. His visit highly motivates everyone and shows how important are India Operations to Sumitomo Rubber Industries (SRI) in upcoming years. Mr. Masaru Tabata, MD of Falken Tyre India Pvt Ltd, would also like to take this opportunity to thank the dealers who were pleased to welcome Mr. Ikeda for the ad-hoc drop-by visit to their counters, without prior notices. Thank you Mr. Ikeda for making this visit a memorable one to all.


Grand Opening Of Falken First – Cherry Agencies, Bangalore
5th Concept Shop In India

Falken Tyres India, with starting of New Year, has opened its 5th Concept Shop in metro city Bangalore, Karnataka. The Dealer has named the shop as Cherry Agencies. The Grand Inauguration of Falken First Concept shop took place on Wednesday 18th February 2015.

The occasion was graced with presence of Falken Management Team – Mr. Masaru Tabata (Managing Director), Mr. Cobus Wagenaar (Deputy Director -Sales & Marketing) & Mr. Ranjan Lamba (Head Country Sales). The Ribbon Cutting Ceremony was done by Mr. Tabata & Mr. Lamba and the owner of the shop at 11:30 AM IST. Gathering of around 40-50 people was seen, further the programe was carried by snacks and lunch which lasted till 1:00 PM. To attract positive energies on the day 1 of opening of shop, lamp lighting was done.

Falken dealer presented all Falken officials present at the occasion a bouquet of flowers.

Falken Tyre India has geared up to import their Flagship Product – Azenis FK 453 and FK 453CC
With 2 years of establishment in India, Falken Tyre India are all geared up to import their latest Flagship Product, theAzenis FK453 and FK 453 CC into India. The latest Azenis FK453 and FK 453 CC are well-known in the US and Europe after its first introduction there. This product will be soon establishing themselves into OEM in one of the most luxurious car brand in the world.

From Falken Tyre India, they will be introducing sizes from 18 inches to 20 inches, suitable to most continental cars and SUVs. Just name some, for example on Volkswagen, Mercedes, BMW, Audi, Porsche and even Lamborghini, and many more for their regular sizes or inch up sizes.

Falken Tyre India are proud to have these new model coming with Bureau India Standards (BIS) approvals to complete its range of sizes catering for its India operation.

Check out these sizes in www.falkentyre.in for more information and dealer locations.
Sumitomo establishes Australian tyre sales company
Sumitomo Rubber Industries is saying g’day to Australia through a joint venture with Sumitomo Corporation to establish a tyre sales corporation in the country. Sumitomo Rubber Australia Pty. Ltd. is expected to begin operating in March 2015 and strengthen Sumitomo Rubber Industries’ replacement market consumer tyre sales in Australia. The Sydney-based office is being set up with a capital investment of AU$20 million (£10.6 million), with Sumitomo Rubber Industries and Sumitomo Corporation respectively holding a 75 per cent and 25 per cent share in the operation. Representative Kenichi Furuhama will manage approximately 60 Sumitomo Rubber Australia employees.

“The newly-established Sumitomo Rubber Australia will strive to improve customer satisfaction while expanding sales of replacement tyres in Australia through various sales and franchising activities and by introducing new products with a keen grasp of local market needs,” shares Sumitomo Rubber Industries.
Sumitomo Rubber included in Reuter's top 100 global innovators list
Sumitomo Rubber Industries were added to the top 100 global innovators list published by Thomson Reuters. Reuters noted that the top 100 companies named in the global innovators list are the one who have all achieved nearly double the 6.85% annual revenue growth rate of S&P 500 firms along with increasing their R&D budget by a year-over-year average of 17%.

This means that it is the second time that Sumitomo Rubbers Industries have made the list since its publication started in 2011.

In a statement issued by Sumitomo Rubber Industries it was said that, "the company has been making huge strides in the development proprietary technologies & products that succeed in combining safety & peace of mind with environmental friendliness".
Grand Opening Of Falken First –Best Tyres, Navi Mumbai
4th Concept Shop In India

Falken Tyres India has opened its 4th Concept Shop in Navi Mumbai, Maharashtra. It seems Falken is spreading its wings widely & speedily all over India. The name of the shop is Best Tyres. The Grand Inauguration of Falken First Concept shop took place on Saturday 20th, September, 2014.

The occasion was graced with presence of Falken Managing Director - Mr. Masaru Tabata &Assistant Directors – Mr. Lixon Tan & Mr. Cobus Wagenaar. RSM Mr. Deepak Kumar also attended the ceremony from Falken team. Ribbon cutting ceremony was done by Mr. Tabata.

The Ribbon Cutting Ceremony took place at 11:30 am India time. Around 50- 60 people gathered for inauguration. Dealer graced the presence of MD, by presenting flower of bouquet. He also presented flowers to Mr. Tan & Mr. Cobus

A small cake cutting ceremony happened and thereafter officially Falken tyres were displayed to all people gathered. Falken MD had presented to the shop owner the unique Dealer certificate to pledge as a member of the Falken Family.

Further programe was carried by tea and sweets, which lasted till 5:00 PM, and official photo session was held.

Grand Opening Of Falken First – Mukkam Tyres, Kerala
3rd Concept Shop In India

Falken Tyres India has speedily opened its 3rd Concept Shop in Thalassery, Kerala. The name of the shop is Mukkam Tyres. The Grand Inauguration of Falken First Concept shop took place on Sunday, 31st August 2014.

The occasion was graced with presence of Falken Managing Director - Mr. Masaru Tabata & presence of famous South Indian Artist Ms. Ann Augustine, who is an Indian film actress, who appears in Malayalam films.

The Ribbon Cutting Ceremony took place at 3 areas of shop at 9:30 am India time, first one in office area by Mr. Tabata, second at service bay by Ms. Ann Augustine & third Machinery inauguration done by Mr. John. Post the inauguration a quick Lamp lighting ceremony of 5 mins took place. A culutural ritual called “ChendaNelam” took place outside the shop. This ceremony is a traditional ritual in which a grou p of men/women dance to attract public attention.

A small speech was given by Mr. Kurriakose (Owner Mukkam Tyres), Mr. Tabata & Ms Ann.

Gathering of around 400 people was seen, further the programe was carried by tea and sweets which lasted till 1:00 PM. The Falken MD had officially presented to the shop owner the unique Dealer certificate to pledge as a member of the Falken Family.

Grand Opening of Falken First - R K Tyre, Surat, Gujarat
2nd Concept Shop in India

Falken Tyre, at a very fast pace in India, has opened its 2nd Concept Shop in Surat, Gujarat. The Dealer has named the shop as R K Tyre. The Grand Inauguration of Falken First Concept shop took place on Tuesday 12th August 2014.



The occasion was graced with presence of Falken Management Team -Mr. Lixon Tan ( Deputy Director, Sales & Marketing)& Mr. Ranjan Lamba (Country Head). The Ribbon Cutting Ceremony was done by Mr. Tan & Mr. Lamba and the owner of the shop at 10:00 AM India time. Gathering of around 500 people was seen, further the programe was carried by snacks and lunch which lasted till 5:00 PM.The Falken Officials had officially presented to the shop owner the unique Dealer certificate to pledge as a member of the Falken Family.

R K Tyresthen marked its 1st customer, entering the shop and purchasing a set of tyres on his Maruti Suzuki Swift. He was presented with a special gift & a bouquet of flowers.

The day was lucky. While “Havan Pooja” was going on,rain was invited with just a 30 minutes showers with God’s blessing to start the new profitable business.The rain symbolizes with wealth and luck for all.

The highest circulated Newspaper in Gujarat “Gujarat Samachar”, did a print advertisement ‘congratulating R. K. Tyre on Grand opening of Falken First Concept Shop’ in Gujarat.

Hapur Showroom Opening

On Monday, Japanese famous company Falken Tyre opened its showroom in Hapur, India. This auspicious occasion started by ribbon cutting ceremony from Falken MD, Director Sales & Marketing, Country Head.

Country Head:Mr. Ranjan Lamba said that “This is the First showroom of Falken in India, and Franchisee ownership is with Mr. Deepak Luhari.”

This showroom is named as ‘Falken First’. On this occasion Finance Director:Mr. Akihiro Homma, Khushboo & other employees were present. Falken dealer Mr. Deepak told us “ This showroom has exclusive variety of Falken tyres."

Sumitomo Rubber Industries (SRI) Acquires South Africa business of Tire Company Apollo
Sumitomo Rubber Industries (SRI) Japan-based group announces the acquisition of South African business operations of Apollo Tyres (ATSA) as a part of global expansion strategy. This deal is at a consideration of USD 60 million worth Rs 340 crores. This was made public on 29.05.2013

Sumitomo has its footprints in more than 10 countries and now it has also stepped up in India as Falken Tyre India Pvt. Ltd. (FTI)

SRI has a win-win situation since it gets a manufacturing location on the continent (South Africa) and control over the Dunlop brand, which is also there in many other countries across the world. This take over would help Sumitomo in greater market expansion. Also, SRI expects this acquisition in helping to increase sales globally.

This acquisition of South African business operations of Apollo Tyres (ATSA)leads to:
  • Production and sales rights for Dunlop branded tires (covering 30 countries in Africa and 2 countries on the Indian Ocean)
  • The sales network belonging to ATSA
  • ATSA's Ladysmith plant (tires for automobiles, light trucks 9,600 tires per day)
Sumitomo is now planning to expand capacity at Ladysmith by about 35 percent by 2016 to 12,000 units a day.
Falken Set For Long Innings in the Indian Market
May 8, 2013 ( Source: www.tyrepress.com )
Formed just five months ago Falken Tyre India (FTI) has swiftly evolved into one of India's most competitive and progressive tyre distribution companies.
With headquarters in Gurgaon in Northern India, FTI has already opened seventeen warehousing facilities throughout India in strategically placed locations with the determined aim of establishing a fully comprehensive tyre network throughout the entire country.
Implementing the rich and successful heritage of the Falken brand within the Motorsport fraternity and coupling it with the Japanese expertise of Sumitomo Rubber Industries Limited, the world's sixth and Japan's second largest tyre manufacturers. FTI is now marketing an impressive and extensive tyre product portfolio which incorporates all the latest innovative tread designs from Japan, Europe and North America.
Sumitomo, Stamford to open Falken sales company in India
09/08/2012 08:04:00 ( Source: www.tyrepress.com )
Japanese tyre maker Sumitomo Rubber Industries and Singapore’s Stamford Tyres Corporation have announced plans to establish a joint venture sales company in India. The operation, Falken Tyre India Private Limited, will start business in April 2013 and be 60 per cent owned by Sumitomo Rubber subsidiary Sumitomo Rubber Asia (Tyre) PTE. Ltd, with Stamford owning the remaining share. Falken Tyre India will focus on India’s replacement tyre market; Sumitomo says it will supply tyres that “meet the local needs.”
Stamford Tyres Corp Ltd Announces Setting Up Of Joint Venture Company In India With Subsidiary Of Sumitomo Rubber Industries Ltd
Thursday, 9 Aug 2012 ( Source: www.reuters.com )
Stamford Tyres Corp Ltd announced that it has on August 9, 2012 entered into a joint venture agreement with Sumitomo Rubber Asia (Tyre) Pte. Ltd. (a wholly owned subsidiary and Asia sales company of Sumitomo Rubber Industries Ltd in Kobe, Japan) to establish a joint venture sales company, Falken Tyre India Private Limited in India for the distribution and sales of replacement tyres in India. Falken Tyre India will have an initial authorised and paid up capital of INR550 million (approximately SGD12.3 million) of which 40% is to be owned by the Company. The initial estimated investment for the Joint Venture is INR110 million (approximately SGD2.5 million) and the Company’s maximum share of the investment is INR220 million (approximately SGD4.9 million). The Company’s investment will be financed by internal resources. The Joint Venture will commence business in April 2013.
Sumitomo Rubber to Establish a Sales Company in India
2012.08.09 ( Source: www.srigroup.co.jp )
Sumitomo Rubber Industries, Ltd. will establish a sales company in India. The new company, Falken Tyre India Private Limited, will be established as a joint venture company of Sumitomo Rubber Asia (Tyre) Pte Ltd., a subsidiary and Asia sales company of Sumitomo Rubber, and Stamford Tyres Corporation Ltd. in Singapore, in order to strengthen sales of replacement tires in India, where the market is expected to keep growing. The new company will start business in April 2013.Falken Tyre India will aim to enhance customer satisfaction and expand sales of replacement tires by supplying tires which meet the local needs. Outline of Falken Tyre India Private Limited.
Capital : INR 550 million (US$ 10 million)
Shareholders : Sumitomo Rubber Asia (Tyre) PTE. Ltd.
(60%) Stamford Tyres Corporation Ltd.
(40%)
Location : Republic of India
Representative : Undecided
Business : Sales of replacement tyres in India
Employees : Approx. 70
Headquarters : Singapore (listed on Singapore Exchange)
Capital : $ 35.18 million
Business : The principal activities of the Company (Stamford Tyres Group) mainly consist of wholesale and retail of tires, tire retreading, and manufacturing and sale of aluminum alloy wheels, etc
Sales : $ 364.1 Million (May 2011 – April 2012)
Falken Tyre Pan India Sales Conference (6th- 7th July 2016)

On 6th July 2016 (Wednesday), Falken Tyre India Private Limited organized its first Pan India Sales Conference at Mapple Emerald, one of the 4 star hotels located at Rajokri, National Highway 8, which is a stone's throw away from New Delhi Indira Gandhi Domestic and International Airport.


The entire team of Sales, Logistics and Technical Service personnel from across the country turned up for the 2 day Sales Conference for the first time.

On Day 1, Managing Director, Mr Yasuhiro Nemoto shared with the team on the Vision of FTI and future directions of the company in India up to the year 2020 and beyond. The team fully appreciated their part to play in this future and the expectations from them for July 2016 and into the future.


Thereafter, Director- Sales & Marketing, Mr Brian U’ren delivered his Mid and Long Term Sales Vision and Expectations with the sales team. The sales team was seen fully engrossed in the strategies and visions set by Mr Brian U’ren and understood the growthstrategies and pathways required to achieve this growth from where FTI is currently at right now.


After a short tea break, Deputy Director- Sales & Marketing, Mr Frankie Lim, gave a presentation,updating the Team on our Company and Product Line Ups. The presentation touched on the strengths and long history of our company not only in India but on the Global Stage where Sumitomo and Stamford has a long and strong Global presence. The technical aspects of our latest line up of product offerings in India was also elaborated on allowing the new and not so new sales team members to be better aware of the strengths and quality of our products. The session was informative and interactive as many were seen raising their hands and commenting on various sections of this presentation.


Mr Ravi Jhajharia, North & East Regional Sales Manager, delivered his presentation on how he and his individual teams shall aim to achieve the targets for July 2016 and beyond. His entire team from East and North was highly motivated, especially after the presentation was over as they felt for the first time that they were all appearing at a same location for an official presentation and they felt a sense of belonging towards company and team.


After half a day’s session on presentations and lectures, the team got to savour the sumptuous cuisines of Indian, Chinese and Continental styles, as prepared by Mapple Emerald. The team enjoyed the delicious mouth-watering dishes and many were seen having repeated helpings!

Mr Deepak Kumar, West Regional Sales Manager, gave an overview on his entire team with pictures of each of his team member, some with outdated hairstyles and background colour in the earlier days, which led some to joy and laughter. The team appeared confident and enthusiastic on how they have strategized to achieve their goals and targets.


After the tea break, Mr Vinod Nair, South Assistant Regional Sales Manager, gave a formal introduction to his entire team to the room as this was the first time the entire Pan India Sales Team has met up in one place. Strategies and Sales Initiatives were shared with the entire team with the South Team looking promising to achieve record-breaking figures!

When the entire team had finished their presentations, there was a short Question and Answer session, whereby some of the sales team started making fun of one of the sales coordinators, Mr Rajesh Sahu, on some of the daily operational hiccups and issues. There were initial sparks but eventually all ended well with a better understanding of each other’s perspective and working processes.

Day 1 ended smoothly at 6pm, with the entire team having an early rest to prepare themselves for the second day of our Sales Conference.

The second day sales conference started at 10am sharp, with the entire team anticipating for the line-up of programmes in the agenda. Mr Praveen Gupta, Human Resource manager, started the session bysharing the corporate video on SRI with its history, background and corporate philosophy. The team gained better insights into who SRI is and what it means to be a member of this distinguished family, which will enable them to have greater confidence when dealing with the market.

One of the most anticipated sessions was presented by Mr Praveen Gupta, Human Resource manager, whereby the results of the Best Individual, Best State, Best Team, Best Regional Performer and Best Newcomer would be announced. The newly added awards are Best Newcomer and Best Regional performer. Best Individual goes to Mr Ajay Uppal; Best State goes to Punjab Team; Best Team goes to West Team; Best Regional Performer- North: Ajay Uppal; East: Sudipto Dey; West: Ravi Shah; South: Suchith MC and Best Newcomer goes to Rajesh Kamal T.





The joy and happiness were evident as their efforts and achievements were being recognised in such a formal forum, in the presence of the Pan India sales team and Management staff, for the very first time!!

It was a very good opportunity for everyone, as for those who had earned their awards will definitely be motivated to continue to strive for excellence. For those who may have missed it this time, will now strive hard to earn this award, so as to attain a greater sense of recognition!

The next session was equally eagerly anticipated and much awaited as the sales team would be keen to know how much they have earned for the various Incentive schemes. Mr Praveen Gupta, Human Resource manager announced the results and the whole room was filled with excitement and joy.

Mr Rajesh Sahu delivered a presentation on some of the issues in opening new dealers and improvements in workflow processes. It was informative especially for newly joined team members and it is also a session to reinforce certain practices.

After the tea break, Mr Kamal Mishra, Company Secretary & General Manager- Finance, gave a presentation on Work Ethics, which is essential as all sales people deal with dealers and at times vendors/ competitors and it is essential for these being the face of the company in the market to uphold the high values and morals of the company. It was highly informative and applicable.

Mr Ashish Gupte, General Manager- Logistics, shared with the team on Warehouse and Logistics Operations, whereby several misconceptions were cleared and they understood how our mode of operations may differ from that of competitors.

After a succulent and delightful lunch, Mr Kaushal Sharma, Assistant General Manager, had an informative technical session with the team as it is one of the important areas of focus, which involves claim inspections, process and NSD measurements. The sales team’s technical knowledge was further enhanced through his session. This ensures our sales team are technically sound and will be able to provide the most professional service possible to our customers in the market.

Mr Lokesh Sharma, Credit Controller, had a short session on Credit Control policies and New Dealer opening processes and related workflow processes. There were some healthy discussions between the sales team and him and all ended well, with better understanding on the requirements based on company policy.

Mr Jose Motha, General Manager- Supply Chain & Operations, had an overview on the billing processes, Sales force, Inventory projections and areas of improvements. It is a good insight into areas of Supply Chain and Operations for the team.


Mr Praveen Gupta, Human Resource manager showed a short presentation on the “SRI Way”, which reiterates the philosophy and working culture to the entire team. He also touched on the topic which concerns all staff, on Travel Reimbursement and Medi-claim.

Deputy Director- Sales & Marketing, Mr Frankie Lim thanked the entire team for their active contribution and participation and requested for all to continue the sales momentum, so that the next Sales Conference in 2017 will become a reality. He requested for all to gather at the lawn for a group picture. After the group photo, we can see many of the team members engaging in endless selfies and groupies.


The last but main highlight was the much awaited Gala Dinner. Drinks and snacks started at 8pm. Rest of the company joined the Gala Dinner at 8pm. We can see staff dressed up for the event. All of them shook their legs and bodies to the peppy Bollywood music and Bhangra moves; enjoyed to the fullest with the drinks.





The party eventually ended close to 12am with many requesting for it to be organised again in 2017. Many went back with memorable memories and developed stronger bonds with each other. It was a great platform to interact with Inter-states, Cross functional departments and this facilitates discussions on how to further improve sales. This has indeed strengthened their sense of belonging towards company and boosted their morale.

We thank everyone for their enthusiastic participation and contribution towards the great success of our first Pan India Sales Conference!

 
Falken Dealers’ Ninth Trip: Macau & Hong Kong– 5th- 9thJune 2016

Falken Tyre India had organised its ninth Foreign Trip to Macau and Hong Kong from 5th- 9th June 2016.

On 5th June 2016, the entire group of 45 people reached Hong Kong (22 dealers with accompanying family members and 6 Falken staff), whereby light breakfast was provided at the transit area before they were transferred to Macau via ferry, which is almost an hour’s journey from Hong Kong. Tour was planned for 5 days and 4 nights.


Macau lies on the western side of the Pearl River Delta, with close proximity to Zhuhai and Hong Kong, bordered by Guangdong. Macau was under Portuguese administration and rule for over 400 years till late 1999when the sovereignty over Macau was transferred back to China on 20th Dec 1999. As such, it has a unique blend of Portuguese and Chinese heritage. Macau is one of the world’s richest cites and became the world’s largest gambling centre in 2006, with its economy heavily dependent on gambling and tourism, as well as manufacturing. After arrival into Hong Kong, the group was transferred via ferry to Macau, which is approximately an hour’s journey away. Thereafter, the group had a sumptuous Indian style buffet at Indian Garden, located at Golden Dragon Centre. After the lunch, the group were brought to Hotel Regency Macau, which is located on the Taipa island, approximately 10 minutes’ drive away from the city centre of Macau, for a short rest before embarking onto the city tour.


The local tour guide explained the local tourist attractions, which includes the ruins of St. Paul’s, Lisboa Casino- which is the first casino opened in Macau, Macau Tower, various casinos and Fisherman’s Wharf.

The group were brought to the A-Ma Temple, which is iconic of Macau as it is how Macau got its name from the early days when the Portuguese sailors asked the natives on the name of the place and they replied A-Ma-Gau and eventually Macau was named.


After A-Ma Temple, they have the opportunity to witness/ experience the 764 feet AJ Hackett Macau Tower Bungy Jump at Macau Tower. Not only Bungy Jump, the group also saw the Skywalk, 360 degree café, Observation Decks, coupled with souvenir stores and restaurants.


Before resting for the night, the group was brought to an authentic Indian restaurant, “Taste of India- Macau”, which is situated at one of the tourist attractions located in Macau’s Fisherman’s Wharf.


After dinner, there is was an optional tour to “The Venetian Macao” which is a luxury hotel and casino resort in Macau owned by American resort and casino company Las Vegas Sands. The Venetian has 39 storeysand has the largest single structure hotel building in Asia.


On Day 2, the group checked out and travelled towards Hong Kong, with the group enthusiastically anticipating the various Tourist attractions like Victoria Peak, Ocean Park, Disneyland and Mongkok to be visited.
Upon arrival into Hong Kong, the group was provided a sumptuous and authentic Indian lunch at Spice Restaurant, which is located at Tsim Sha Tsui, before they proceeded to have a short break at Regal Oriental hotel, located in Kowloon. In the evening, the group took one way tram ride up the Victoria Peak, which has an elevation of 1,811 feet and is the highest mountain on Hong Kong Island.



After the exciting encounters and photo sessions with the idols and celebrities, the group was brought to Spice 8, whereby they ate and drank to their hearts’ contents.


Ocean Park awaited the group on Day 3, whereby the group had a full day at Ocean Park to themselves. Ocean Park is a Marine mammal park, Oceanarium, animal theme park and amusement park, situated in Southern District of Hong Kong.

Ocean Park covers an area of 91.5 hectares (226 acres), which is separated by a large mountain into two areas, The Summit (Headland) and The Waterfront (Lowland). These areas can be reached by a 1.5 kilometerscable car system, or the Ocean Expressfunicular railway. To ascend the Headland comprises several hills, visitors can use Hong Kong's second longest outdoor escalator.


The theme park has various attractions and rides, including four exciting roller coasters, and also animal exhibits with different themes, such as a giant panda habitat, rainforest and polar displays, as well as an aquarium featuring the world's largest aquarium dome.


Ocean Park comprises two main attraction areas: the Waterfront and the Summit, subdivided into eight attraction zones: Amazing Asian Animals, Aqua City, Whiskers Harbour, Marine World, Polar Adventure, Adventure Land, Thrill Mountain and the Rainforest.

The children and adults alike had a giddy mix of adrenaline filled rides and eye opening experiences in Ocean Park. A little bit of everything for both the young and the young at heart!


After Ocean Park, the group were brought to Golden Bauhinia Square, which is an open area in Wan Chai, situated outside Hong Kong Convention and Exhibition Centre, which is the venue for handover of Hong Kong and establishment of Hong Kong Special Administrative Region held in July 1998.


A Special Event was conducted to thank the dealers for participating in the Incentive Trip of Macau and Hong Kong, as well as being presented with a small local souvenir.

The group drank and danced to the grooves and rhythm of Bollywood music, right in Tsim Sha Tsui, Hong Kong! After an exciting Gala Dinner, the fun never stops. It is only the beginning.

On Day 4, Disneyland awaited whereby the accompanying children, family members and spouses all looked forward to relive their childhood fantasies and fairytales with renowned cartoon characters like Mickey Mouse, Minnie Mouse, Donald Duck, Toy Story and many more! The group spent an entire day at Disneyland till 9pm!


Hong Kong Disneyland is located on reclaimed land in Penny’s bay, Lantau Island. It consists of 7 themed areas: Main Street, U.S.A., Fantasyland, Adventureland, Tomorrowland, Grizzly Gulch, Mystic Point, and Toy Story Land. Hong Kong Disneyland occupies 49.9 hectares (123 acres) and features a daytime parade "Flights of Fantasy", as well as a nighttime firework show "Disney in the Stars", and the nighttime parade "Paint the Night". A truly magical experience!


On Day 5, it was shopping day for all! The group was excited to visit the local gem factory which is located near Tsim Sha Tsui to view the gems, jewelleries and accessories. After the gem factory, the group was brought to Mongkok local Market, or also known as Ladies Market, with over 100 stalls of bargain clothings, accessories and souvenirs, the Ladies’ Market on Tung Choi Street provides a 1 kilometre stretch on which one can practise his/ her skills of haggling and negotiation.


After the visit to Mongkok market, the group returned with bags full of goodies from the Ladies’ Market and they shared with each other on their encounters with the local hawkers and how the deals were closed.

The group proceeded for an authentic Indian lunch at Tandoori Night before proceeding to the International airport (which is known for its duty-free shopping!) to depart for India. The dealers enjoyed this trip a lot and Mr Vicky Thakkar from Tyrex- Mumbai said, “Tour was awesome and our family enjoyed a lot.”
Mr Ajay Manka of Manka Enterprises- Jamshedpur also added, “The Hong Kong and Macau trip organised by Falken Tyre India Pvt ltd from 5th to 9thJune 2016 was amazing with excellent service. I enjoyed whole heartedly along with my wife.”

It was a memorable experience for all our dealers and we thank them for their continued support and participation in this Macau and Hong Kong Incentive Trip.

 
Falken Dealers’ Eighth Trip : Thailand – 12th- 15th May 2016
Falken Tyre India had organised its eighth Foreign Trip to Thailand from 12th- 15th May 2016. Thailand isa wondrous kingdom, featuring Buddhist temples, exotic wildlife, and spectacular islands. Along with a fascinating history and a unique culture that includes delectable Thai food and massage, Thailand features a modern capital city, and friendly people who epitomize Thailand’s “Land of smiles” reputation.

Group of 40 dealers visited Pattaya and Bangkok. Tour was planned for 4 days and 3 nights starting from 12th May to 15th May 2016. On 12th May 2016, the entire group of 56 people reached Bangkok, whereby they were transferred to Pattaya via coach. They have checked in at Hotel Centara to freshen up before they embark towards Noong Nooch Village, which is set in a 2.4 square metre, beautifully landscaped park and can easily make an all-day trip. The entire area is more like a theme park, with daily cultural shows, restaurants and accommodation as well as a vast area showcasing individually themed gardens. A leisurely stroll through the botanical park is like taking a journey around the world, through its many famous gardens, whether 17th-century French garden, Stonehenge, or European Renaissance garden. Equally fascinating are species-specific gardens, such as cactus and succulent plants, orchid nurseries, tropical palm gardens, bonsai and topiary garden.

The group enjoyed a great cultural show and entertaining elephant show. Group was then taken to Hotel Centara, Pattaya for freshening up before they proceed for Gala dinner.



A Gala Dinner was then organized at the same night, where Mr Satoru Yamamoto- Director and Senior Executive Officer (Sumitomo Rubber Industries Ltd. –Japan) had delivered a short speech, as well as Mr Yasuhiro Nemoto, Managing Director of Falken Tyre India Private Limited, who had shared the future directions of Falken Tyre India. Thereafter, the guests enjoyed the Bollywood music,drank and danced to their hearts’ content.

Around 5:00 pm, group went to board Star Cruise, which was booked for couple of nights. Dealers departed for seeing wonderful city of Malacca, which is capital city of the Malaysian state.



On Day 2, early morning, the group was taken to Coral Island where everyone enjoyed Parasailing, Deep Sea diving, Jet-skiing and Banana Boat ride. On the same day, an official visit of all Falken dealers was organized at the Sumitomo Rubber Thailand Factory for 2 hours. The SRT team gave animpressive and informative presentation and granted our dealersthe opportunity to see the entire tyre manufacturing processes. All the dealers were impressed and highly appreciated the plant for its cleanliness, systemization and excellent quality of Falken Tyres.





After the factory visit, a small token of appreciation was presented to Mr. Toru Nagahata, Sumitomo Rubber (Thailand)’s President, by Falken Tyre India Private Limited’s Managing Director, Mr Yasuhiro Nemoto.

The same evening, the group was taken for a beautiful show known as Coliseum Show. In this show, traditional dance performances were presented by artistes, which continued for 2 hours, followed by dinner at an Indian restaurant.



On Day 3, the entire group visited Safari World, which is on the way to Bangkok where they enjoyed the Sealion Show, Dolphin show and Cowboy Stunt Show; which was a new experience to them. Our Dealers were then transferred to stay for a night in a pleasant Bangkok hotel. In the evening, all went to enjoy beautiful experience of the Chao Praya River Cruise, where dealers enjoyed a lovely dinner accompanied by a live band while meandering along the famed Chao Praya River.They drank and danced to the grooves and rhythm of Bollywood songs.



On day 4, it was a shopping day for all, where the group explored Indira Market and was later transferred to airport for departure to India. This trip was a memorable experience for all our dealers and we thank them for their continued support and participation in this Thailand Incentive Trip.
GRAND OPENING OF FALKEN FIRST 6th CONCEPT SHOP IN INDIA
S. K. TYRE CENTRE, SURAT

We are proud to announce that Falken Tyre India has opened its 6th Concept Shop in Surat, Gujarat. The Dealer has named the shop as S. K Tyre Centre. The Grand Inauguration of Falken First Concept shop took place on Tuesday 27th October 2015 at 10:00 am. Shop is located in one of the posh areas, which is considered to be hub of tyre business. It is situated very near to biggest textile & Tyre market of Surat.


The occasion was graced with presence of Falken Deputy Director - Mr. Frankie Lim & presence of shop owner Mr. Vijay M. Mathukiya. Ribbon Cutting Ceremony was done by Mr. Frankie Lim.





A bouquet and scoffer pen was presented to dealer on opening of shop by Mr. Frankie Lim, Head country sales – Mr. Ranjan Lamba & West sales head – Mr. Deepak Kumar. Gathering of around 85 – 90 people was seen, further the programme was carried by snacks, tea and sweets which lasted till 1:00 pm. Shop looked pretty nice with flower decoration inside and was a source of attraction to people passing by the road.





Walk-incustomers were seen buying Falken tyres on Day 1 of opening the shop. Customers were quite happy with Falken tyre quality and were interested in buying FALKEN TYRES and were also curious to know more about Falken brand. Customers who purchased tyres were also presented with gift of Falken executive pen.
Falken Dealer’s Seventh Trip: Singapore- July13th, 2015
Falken Tyre India organized one of the most memorable trips, which took place in Singapore. Singapore is said to be an ultra-modern city of soaring skyscrapers, commercial efficiency and the world's busiest port. Singapore is also a place of history and cultural fusion.

This time, Falken organized fantabulous tour to Singapore city for 90 Dealers & their family members. Singapore is one of the most loveable and successful trips held by Falken Tyre India. Tour was planned for 4 nights & 5 days starting from July 13th to July 18th, 2015. On day 1, after having breakfast, dealers got opportunity to visit Stamford Tyres International (one of Asia largest distributor), where they were given presentation by Mr. Pat Berriman (Senior Vice President - ST). Entire group,post presentation went further for factory visit and also saw Stamford Tyres Retail Segment / Fleets Segment / Re-treading Plant Segment.

Dealers also got opportunity to visit Stamford tyres newly built world-class Logistics and warehouse Operations building which has capacity to hold around 6 Lac tyres.




In evening, group was taken for Singapore city tour. Later, Gala Dinner was organized for the group, where everyone met Mr. Wee Kok Wah (President & CEO – Stamford Tyres) and Mr. Yasuhiro Nemoto (Managing Director Sumitomo Rubber Asia Tyres).

On Day 2, group moved to see Universal Studios, which is famous for its layout. Many Hollywood movies & TV show have been shot at Universal than at any other studio in the world. Everyone enjoyed the day there and specially kids loved the sight seeing, since it was a new experience for them.
Around 5:00 pm, group went to board Star Cruise, which was booked for couple of nights. Dealers departed for seeing wonderful city of Malacca, which is capital city of the Malaysian state.




On Day 3, dealers took city tour of Malacca. All enjoyed shopping and sight seeing at Malacca.

On Day 4, Cruise reached back to Singapore around 12 ‘0’ clock. Tour was planned for Sentosa Island. Sentosa is a popular island resort in Singapore, visited by some twenty million people a year. Dealers were further entertained by Underwater World of Singapore, the all-new state-of-the-art Dolphin Lagoon. All families had complete fun by discovering the ocean's depths. Entire group was mesmerized by night show held in Sentosa with name of “ Wings of Time”. This night show is one of its kind with a breathtaking display of water, laser and fire effects, set to majestic music.



Day 5 was left free for everyone to enjoy on their own and do shopping. Late evening, flight was booked from Singapore to India.

Falken Tyre India thanks to all dealers for their time and participation in Singapore trip and made it a fabulous experience for all of us.
Falken Dealer’s Sixth Trip : Thailand - June 18th, 2015
Falken Tyre India getting renowned for its wonderful trips with Dealer’s organized another memorable trip to Thailand. Thailand is a wondrous kingdom, featuring Buddhist temples, exotic wildlife, and spectacular islands.

Group of 79 dealers visited Pattaya & Bangkok. Tour was planned for 3 nights & 4 days starting from 18th of June to 21st June, 2015. On 18th group reached Bangkok from where they were transferred to Pattaya.

Breakfast was organized at Noong Nooch village, where group enjoyed cultural show & elephant show. Group was then taken to Hotel Centara, Pattaya.


A Gala Dinner was then organized followed by music, dance and drink at Discotheque for entertainment of all Falken guest.



On Day 2, early morning group was taken to Coral Island where everyone enjoyed Parasailing & Deep sea diving. Same day, an official visit of all Falken dealers was organized at SRI Factory for duration of 2 hours. SRI team gave a small presentation and dealers got opportunity to see entire tyre manufacturing process. All the dealers were impressed and highly appreciated the plant for its cleanliness, systemization and excellent quality of Falken Tyres.





Same day group was taken for a beautiful show known as ‘Alcazar show’. In this show traditional dance performance were presented by artists, which continued for 2 hours, followed by dinner.



Day 3, entire group visited Gem factory which was a new experience to them. Dealers were then transferred back to Bangkok. In evening, all went to enjoy beautiful experience of Cruise, where dealers enjoyed dinner, live musician show and blowing cool breeze.



Day 4, was shopping day for all, where group explored Indira Market and was later transferred to airport for Departure.
This trip was memorable experience for all our Dealers and we thank them for their continued support.
Falken Dealer’s Fifth Trip : Thailand–May 17th, 2015
Falken Tyre India organized another wonderful trip for its precious Dealer’s to Thailand. Thailand is the world's 51 st-largest country.

A group of 83 dealers visited the fascinating cities of Thailand. Tour was planned for four days starting from 17th of May to 20th May, 2015.Group started from Delhi flying in Thai Airlines in early hours on 17th and reached Bangkok Survarnabhumi Airport at around 9:30 AM. A wide choice of shopping and dining was found in the immediate vicinity.

In afternoon, Lunch was organized at Noong Nooch village, a renowned village known for its scenic beauty with amazing view of garden & flowers. In evening hours group was taken for enjoying a traditional Thai dance and an amazing elephant show.


A Gala Dinner was then organized followed by music, dance and drink at Discotheque for entertainment of all Falken guest.



Next day early morning a trip was organized to visit Coral Island followed by paragliding. Same day, an official visit of all Falken dealers was organized at SRI Factory named as ‘Rayan’. It is SRI largest Tyre plant in the world. Rayan Factory produces Dunlop, Falken and Sumitomo brand of tyres for world over requirement including Thailand and India. It is the state of the art, technologically advanced plant, which produces seamless radial tyres with Sumitomo internal high-class technology. All the dealers were impressed and highly appreciated the plant for its cleanliness, systemization and excellent quality of Falken Tyres.



Day 3, group went from Pattaya to Bangkok. On the way all the dealers visited Gem factory which was a new experience to them. Dealers loved to explore Bangkok city with us.



Day 4, was shopping day for all, where group explored Indira Market and was later transferred to airport for Departure. This trip was memorable experience for all our Dealers and we thank them for their continued support.
Falken Italy Trip - February 2015
Falken Tyre India has organized another tour for its Dealer’s to Italy, country in Europe recognized for Art, Cuisine, fashion & culture. With 61 million inhabitants, it is the 5th most populous country in Europe. Italy is a very highly developed country and has the third largest economy in the Eurozone and the eighth-largest in the world.

A group of 25 Dealers were selected for visit to the beautiful cities of Italy. Tour of 7 days was planned starting from 19th Feb to 25th Feb 2015. All dealers were accompanied by Falken team which included, Director Sales &Marketing – Mr. Pat Berriman, Country Head sales – Mr. Ranjan Lamba and Sales Coordinator – Rajesh Sahu. Hotels were booked categorize d as 4- 5 Star namely Crowne Plaza, Barcelo Aran Park, Rome, Star Hotels, Florence.

Group flew from Delhi on 19th Feb night and reached Rome next day. Trip started with visiting amazing monuments, Museums, Building, Churches, Catacombs and Castles at Rome. Day 2 the tour guide took the group around Rome, Vatican and Coliseum. The day ended with visiting of beautiful places and eating in great restaurants.

On Day 3 of the tour, group moved to Pisa & Florence, there all enjoyed the look of Leaning Tower of Pisa, which is the third oldest structure in Pisa's Cathedral Square.

Group moved ahead and visited Florence museums, palaces, and churches house which are said to be some of the greatest artistic treasures in the world. Florence is recognized as one of the most beautiful cities in Italy.

The last 2 days were spent in Venice (Italian: Venezia). It is one of the most interesting and lovely places in the world. Venice city is surrounded by water.

In Venice group visited to places like St. Mark’s Square, Grand Canal, Bridge of Sighs, Rialto Bridge, Santa Maria Della Salute church and many more beautiful breath-holding places.

Trip ended on 25th February, as entire group flew from Italy to Delhi. With a beautiful experience and visit to heart soothing places all Dealers looked pretty happy and looking forward for another round of trip with Falken.
Falken Dealer's Fourth Trip : Dubai- 16th November, 2014
In a short period of establishment, Falken Tyre India (FTI) has yet again organized its 4th Dealer trip outside India. The Destination, Dubai, the most populouscity in UAE and business & transport hub of the Persian Gulf region.

The 4 days trip was conducted on 16th of November till 19th of November 2014. Around 300 strong dealers with their family members jointly exploredthis joyful and wonderful experience of the fascinating Dubai.

From shopping, sightseeing to historical attractions; and from relaxation cruise to adventurous desert safari experiences. Dealers also explored the World Largest Shopping Mall, Dubai Mall that no one is supposed to miss when he/she is in Dubai.With the help of the City Tour, they went deep into Dubai Museum, Burj Khalifa, Jumerah Beach, Burj Al Arab, Aqua Venture Park, Gold Souk & Meena Bazar.

Nevertheless, FTI gathered the whole 300 strong dealers for a Gala Dinner for a get-to-know session with Falken Managing Director, MrMasaru Tabata.He also made a Thank You Speech for all the dealers and families for supporting FTI over this short period in India.

Once again, Falken Tyre India (FTI) thanks all the participation of all the dealers and their families’ members on this wonderful Dubai Experience. And, for those who are not, we hope to see you there in the next trip.
Falken Dealer's Third Thailand Trip - June 2014
Thailadn trip 3
Essen Show Germany - May 2014
essen germany
Falken Dealer's Second Thailand Trip - April 2014
thailand trip falken
Falken India Rewards Dealers and Customers - May 2014
winners

Falken Tyre India Ltd., a joint venture between Sumitomo Rubber Asia (Tyre) Pvt Ltd. and Stamford Tyres Corporation Ltd. organised a lucky draw for its customers with corresponding dealers. This draw was picked from a database of 1511 customers, compiled from October to December 2013. To witness this draw, several tyre dealers from across New Delhi were invited to the Falken Office in Gurgaon. Whichever prize was won by the customer, the corresponding dealer also won the same prize.

1511 registrations included persons who had registered manually as well as online. The entire selection process was approved by a Chartered Accountant from Falken. It was conducted as a brand promotion exercise, aimed to increase the popularity of the company among Indian customers. The following prizes were on offer:

S No.

Item

No. of prizes for dealers

No. of prizes for customers

1

100 grams Gold

1

1

2

Scooty

2

2

3

32 inch Sony TV

3

3

4

Galaxy Note 2

4

4

5

Iphone 4S

5

5

6

Sony Cybershot

6

6

Senior Vice President (Sales and Marketing) for Stamford Tyres Corporation, Mr. Pat Berriman was present at the occasion. Mr. Ranjam Lamba, Head of Country Sales for Falken India Private Limited, was also available. Both were asked to pick out a few numbers for the luck draw. Seven other dealers, one of which was Shiv Shakti Tyres from Gurgaon, also got the opportunity to pick the same. To further make sure that the process is fair, each customer would also be asked individually about his or her dealer, as there are many dealers within short distances.

As per results, Delhi NCR got the maximum- 7 prizes. 3 of these were for Ishi Tyre Zone in Noida and Ghaziabad. It was closely followed by Maharashtra in the West Zone, which got 6 prizes. Cutomers and dealers in Gujarat, Rajasthan, Punjab and Madhya Pradesh also won prizes. The top reward, 100 grams of Gold, went to Ishi Tyre Zone in Noida.

Falken Tires is a brand owned by Sumitomo Rubber Industries. The company has been in existence in its native country Japan since 1983. Initially, Falken was exclusively a high performance radial and now it has come into the Ultra High Performance (UHP) category. Falken Tires has registered wins in the American Le Mans Series and Formula Drift programs.

In India, Falken aims to expand itself in the replacement and upsizing markets. Changemytyre.com offers several options for upsizing to Falken tyres, for its discerning customers.

Source Link : http://www.tyretimes.com/viewnews.jsp?id=71
Falken's First Business Partner's Summit - January 2014 held in Crowne Plaza, Gurgaon
Gurgaon, Haryana Monday 13th January 2014.
Falken Tyre India celebrates first calendar year of operations.

Last night Falken Tyre India Pvt Ltd (FTI), the newest entrant to the Indian replacement tyre market, hosted a gala function for over 140 of their largest retailers at the Gurgaon Crowne Plaza hotel to celebrate the first calendar year of its operations.

FTI was formed in late 2012 and started its sales operations last April and has grown its sales aggressively into the replacement market Pan India, through a network of over 400 retailers. Formed as a joint venture between Japanese tyre giant Sumitomo Rubber Industries and Asia’s largest independent tyre distributor Stamford Tyres International from Singapore, the company has grown leaps and bounds in a relatively short period of time.

After watching an exciting new AV highlighting Falken’s rich global motorsport heritage the event was addressed by FTI Managing Director Mr. Masaru Tabata. Mr. Tabata gave a brief outline of Sumitomo’s proud 100 year plus history and an outline of FTI’s expansion plans as well as welcoming the President of Stamford Tyres, Mr. Wee Kok Wah who was in attendance from Singapore. Mr. Tabata finished his address by reminding everyone of FTI’s Goal “We are the newest tyre company, but we strive to be the best and most respected tyre company in India”

 The Dealers were then each presented with loyalty awards and then entertained with a variety of performances from international and local artists.

The event was also decorated with a display of some of the 66 sizes in the current Falken tyre line up and dealers and FTI employees alike took pride in being photographed in front of the tyre displays.

Falken Dealer's First Thailand Trip - January 2014
Maruti Free Service Camp at Ladwa on Sunday DT. 9/6/2013
On 9th June (Sunday) Maruti’s authorised dealer has organised a free services camp at Ladwa. (Haryana) Nearly 100 customers had visited our camp and Our Gupta tyre traders and three other local dealers visited the camp. M/S Ajay Tyres of Ladwa had assured to be the part of Falken family either from the end of June or the first week of July. Pens, caps, dairies and T-shirts were distributed among the customers.